advertisers.
True PPC Ad Rotation Finally Comes to Microsoft adCenter
Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation…
6 Types of Retargeting Every Marketer Should Know
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here…
8 Experiments to Restore Your Faith in PPC Ad Testing
With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today.…
Localizing Mobile Ad Campaigns: A Conversation with YP
David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad…
AdWords for Video: The Good & The Bad From a Video Ad Junkie
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the…
Google AdWords Adds Flexible Reach Targeting to Display Network
Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network.…
Google Ad Spending Tops $2 Billion in 2011
Google has doubled it's advertising budget in the past year to more tha $1.5 billion. If you factor in the recently acquired…
Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR
Google has announced redesigned local ad formats in Google Maps for Mobile. The announcement in and of itself is not that exciting.…
Twitter Expanded Tweets Now Include Video, Images & More
A new feature could help advertisers enhance their creative messaging on the social platform. Twitter has introduced an updated version of expanded…
Google Ups Ad Rotation Period to 90 Days, Offers Opt Out
Power to the PPC people! Google has changed course on the AdWords ad rotation change, following massive outcry from advertisers – including…