AdWords.
Google Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the…
Paid Search Budgeting Tips: Avoiding Budget Horror Stories
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and…
How Is Automated Conversion Optimization Possible with Google?
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses…
How to Use Google’s New Customer Match Feature
The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool…
Why Your PPC Bidding Needs to Evolve
As SEM continues to evolve, so too should your strategies. Here's how you can align PPC bidding strategy with current keyword performance…
3 Reasons to Stop Bidding on 90 Percent of Your Keywords
To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the…
Why Feed Optimization Is Critical for a Successful Ad Campaign
Here are some helpful instructions for using keywords to effectively execute feed optimization for ad campaigns, a key PPC practice.
Grow Your Audience, Business Intelligence Database with Google AdWords
Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data…
4 Tips for Optimizing FAQ Pages for Search
Improving the customer experience will ultimately lead to increased engagement with your brand. Here are some helpful suggestions to help optimize your…
Fake YouTube Views Still Monetized by Google
Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most…