AdWords.
Why It’s Time to Rethink Your PPC Ad Extensions
Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your…
Inside the Mind of the Small Business Owner
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of…
Google Found Guilty of Stifling Russian Competition
Per an anti-trust complaint filed by Yandex, Google has been found guilty of preloading Android devices with its own apps and banning…
5 AdWords Filters to Make Your Job Easier
Improve the execution of PPC marketing campaigns by taking advantage of the many filtering features in Google AdWords. Here are five fundamental…
Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor
This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting the elements…
AdWords: Now Catering to Multi-Channel Advertisers
Recent upgrades to Google AdWords allows the platform to generate multi-channel advertising campaigns with ease. This discusses how these optimizations can benefit…
Google AdWords Rolls Out Structured Snippets
Here's how Google AdWord's new ad extension, structured snippets, can optimize your advertising campaign by driving traffic, boosting CTR, and increasing conversion…
Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?
Learn how to set up a click-to-call campaign in Google AdWords, and also understand the pros and cons of using a call-only…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM…
5 Tools for Finding High-Value Long-Tail Keywords
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help…