AdWords.
6 Quick Tips to Prevent SEO Annotations from Becoming a Chore
Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process…
AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in…
Google’s CTR Dominance Is a Double-Edged Sword
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were…
4 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels
Learning from larger advertisers and monitoring threats in competitors' landing pages are just two benefits of using PPC spying tools to monitor…
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are…
A Guide To DoubleClick Executive Reporting
The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all…
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a…
Bidding Farewell to Basic Bidding
As singular keyword bidding ends, marketers should familiarize themselves with the bid stacks Google is testing, such as those for age, gender,…
Moz Ranks Ranking Factors
Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors,…
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for…