PPC.
Innovate or Die: Where Will SEM (and You) be in 5 Years?
All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house…
How & Why to Measure PPC Account Health
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit…
How Top vs. Side Position Impacts CPC, Traffic Volume
The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1…
Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC
If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in,…
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and…
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive…
Why Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per…
What You Need to Know About Google’s Sitelink Policy Update
Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link…
Why Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be…
Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product…