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PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,917 articles
PPC

Google Ads gets a CRM backstop for broken conversion tags

Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to…

By Julian Vennick · 28 Sep 2026

PPC

Google explains how to get star ratings next to your ads

Stores generally need 100 customer reviews and a score of at least 3.5 out of 5, according to updated Merchant Center guidance.

By Radu Tyrsina · 28 Sep 2026

PPC

Bing Copilot shows ads before users complete the verification

Bing Copilot is showing ads before users complete the CAPTCHA verification, an unusual behavior spotted in the AI Mode-branded search experience.

By Sachin Patel · 28 Sep 2026

PPC

Bing now showing sitelinks for ads in Copilot results

Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.

By Sachin Patel · 28 Sep 2026

PPC

Google tests new sitelink design for ads on mobile

Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our team.

By Sachin Patel · 28 Sep 2026

PPC

Bing free listing panel now showing more ads

Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may…

By Sachin Patel · 24 Sep 2026

PPC

Google tests bigger Local Services Ads listings in SERP

Google is testing larger Local Services Ads listings in search results, a change spotted by Anthony Higman that could boost visibility for…

By Sachin Patel · 24 Sep 2026

PPC

Google Native Checkout now available to more users

Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration and Google…

By Sachin Patel · 23 Sep 2026

PPC

Bing tests new Member price tag on Shopping ad results

Bing is testing a new 'Member price' tag on Shopping ad results, likely showing discounted pricing for paid membership or subscription-based websites.

By Sachin Patel · 23 Sep 2026

PPC

Google AI Mode Shows Sponsored Ads as Conversational Follow-Ups

Google AI Mode is showing sponsored product recommendations as conversational follow-ups to users’ informational queries.

By Venkat · 23 Sep 2026