ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help advertisers drive more clicks.
ChatGPT ads are now showing a CTA button within the ad. Previously, ChatGPT showed ads without a CTA button, but today I spotted one with a dotted underline and an arrow mark.
Here is a screenshot of this.
A CTA button is a good addition for advertisers. CTAs play an important role in ads, and users may be more likely to click when they see one.
Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed within AI-generated answers.
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment by Google’s Ginny Marvin.
Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a similar test Google ran recently.
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