Bing adds white arrows to sitelinks in ads

Bing is testing a new design for sitelinks on ads. The sitelinks now appear with a white arrow that highlights each link. We recently spotted several other sitelink designs from Bing, so this may be part of the same series of tests.

Here is a screenshot of this.

Testing new designs like this helps Bing work out how to make its ads perform better. An arrow next to each sitelink could catch the user’s attention and make them more likely to click.