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PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,917 articles
PPC

Google AI Mode now shows long summaries for brand ads

Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously seen below…

By Sachin Patel · 22 Sep 2026

PPC

Google tests new design for last two sponsored results

Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad design experiments."

By Sachin Patel · 21 Sep 2026

PPC

Google tests another new loading animation for sponsored results

Google is testing another loading animation for sponsored results, this time mirroring the loading style used for AI Overview results.

By Sachin Patel · 18 Sep 2026

PPC

Google tests URL breadcrumbs for sitelinks in sponsored ads

Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.

By Sachin Patel · 17 Sep 2026

PPC

Google AI Mode now shows sponsored ads and organic products together

Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by…

By Sachin Patel · 17 Sep 2026

PPC

Bing tests Top Picks badges within Shopping ad results

Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior…

By Sachin Patel · 17 Sep 2026

PPC

New Google Ads Spend Benchmarks feature will put peer pressure on your budget

Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the first public example suggests advertisers should…

By Radu Tyrsina · 16 Sep 2026

PPC

Google introduces Business Agent in YouTube ads that answer back

The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and…

By Radu Tyrsina · 16 Sep 2026

PPC

OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search

The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.

By Radu Tyrsina · 16 Sep 2026

PPC

Bing tests showing view counts in Shopping tab results

Bing is testing view counts within its Shopping tab results, though it's unclear how the numbers are calculated clicks or visits might…

By Sachin Patel · 16 Sep 2026