PPC.
Google AI Mode now showing descriptions for ads
Google AI Mode is now showing ad descriptions at the bottom of the page, a new addition alongside the sitelinks previously seen…
Google makes publisher ad load visible in Chrome’s real-user data
Chrome’s new CrUX metrics let advertisers and publishers measure visible ads, viewport density, CPU use and network cost—without giving the industry a…
Google tests new sitelink design in sponsored ads
Google is testing yet another new design for sitelinks in ads. We’ve been seeing several design variations from Google recently, having previously…
Bing tests new filters above shopping results ads
Bing is testing new filters above shopping ads that let users refine results with a click instead of retyping their search a…
Microsoft tells advertisers they’re responsible for AI-generated ads
Microsoft Advertising says advertisers remain responsible for the AI-generated content in their campaigns, including when Microsoft’s own tools create it. Its guidance…
Google Business Profile now lets you review and delete collected info
Google has announced the availability of “Collected Info,” a Business Profile tab that lets owners inspect details gathered by its automated assistant.…
Google tests hiding sponsored results in Shopping tab
Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to the main…
Google tests new ad format within AI Mode
Google is testing a new ad format within AI Mode that appears directly between content — a design not previously documented among…
Google Merchant Center adds new video option for products
Google Merchant Center now lets account owners add videos directly to their products. This is meant to help improve conversions on product…
Google AI Mode now showing more ads
Google AI Mode is showing entirely ad-based product results for some ecommerce queries, squeezing out organic listings that previously appeared alongside ads.