PPC.
Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.
Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations…
Google launches tool to check whether ads actually increase sales
Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets credit for…
Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands
Google Ads adds a new way to measure sales missing from your reports
Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.
Google warns AdSense publishers their impression counts could drop
Google is warning publishers that a new way of counting display ad impressions could reduce their reported totals from February 17, 2027.…
Google tests message option on sponsored ad results
Google is testing a new 'Message' option on sponsored ad results that lets users connect directly through Google Messages, possibly tied to…
Google tests centered sponsored results heading on desktop
Google appears to be testing a centered "Sponsored results" heading on desktop search results, a shift from its usual side placement.
Google tests showing days left for sales in shopping ads results
Google is testing 'days left' labels on sponsored shopping results, showing users how much time remains before a sale price ends a…
Google Merchant Center AI performance report gets new sections
Google Merchant Center's AI performance report has expanded with new sections covering AI Search intent, AI Search terms, and AI Attributes, giving…