Topic

PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,917 articles
PPC

Google tests larger sitelink font size on mobile for sponsored ads

Google is testing larger sitelink font sizes on mobile within Google Ads, making sitelinks noticeably more prominent while the website name stays…

By Sachin Patel · 08 Sep 2026

PPC

Google shows sold last week badges more often in Shopping ads

Google is showing 'Sold last week' badges more frequently in Shopping ads. This can increase user trust and improve CTR.

By Sachin Patel · 08 Sep 2026

PPC

Google Ads tests new Video Campaign Group feature

Google is testing a new “Video Campaign Group” option in Google Ads, currently in beta. This was first spotted by Marcin Wsół,…

By Sachin Patel · 08 Sep 2026

PPC

Google now serving regular Search campaigns with restrictive match types in AI Mode

Google is now serving regular Search campaigns with Exact and Phrase match keywords in AI Mode — but only for queries with…

By Sachin Patel · 08 Sep 2026

PPC

Google Ads introduces new AI-powered dashboard creation feature

Google Ads has introduced a new AI-powered dashboard feature that lets advertisers simply describe the dashboard they want like account summaries or…

By Sachin Patel · 08 Sep 2026

PPC

Google tests new sitelinks display design for sponsored ads

Google is testing a new way to display sitelinks in Google Ads. Previously, if a website’s ad had more than two sitelinks,…

By Sachin Patel · 04 Sep 2026

PPC

Google updates Popular Products report in Merchant Center

Google has made changes to the Popular Products report within Merchant Center. These changes took effect at the end of June 2026.…

By Sachin Patel · 01 Sep 2026

PPC

Bing tests sponsored results within its Copilot results

Bing is now testing sponsored results within its AI Overview/Copilot results. This is the first time we’ve seen sponsored results appear directly…

By Sachin Patel · 31 Aug 2026

PPC

Google tests AI-generated review summaries in sponsored results

Google is now testing AI-generated review summaries within sponsored results, shown under the heading “What Customers Love” followed by an AI-generated summary…

By Sachin Patel · 31 Aug 2026

PPC

Google tests inline shopping ads carousel within AI Mode content

Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads…

By Sachin Patel · 28 Aug 2026