PPC.
5 best Google Ads conferences worth the investment in 2026 and 2027
It is surprisingly difficult to find a serious Google Ads conference. Search for one and you will meet the usual conference-list problem:…
Google tests new tab menu below sponsored results heading
Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new…
Google tests AI-generated descriptions for ads in AI Mode
Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these ads. Today,…
Google changes call lead charging policy for Local Services Ads
Google has informed Local Services Ads customers that the charging policy for call leads will change starting October 1, 2026. The major…
Google tests new loading animation for sponsored ads on mobile
Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results now show…
Bing tests bold https in sponsored result URLs
Bing is testing bold URLs for sponsored results, though the entire URL isn’t bold just the “https” portion appears in bold. Previously,…
Google expands AI Max for search campaigns
Google is expanding AI Max for Search campaigns, giving advertisers new tools to test changes to budgets, ROI targets, and campaign settings…
Google Merchant Center warns advertisers about image size requirements
Google has been sending emails to Merchant Center advertisers about a change coming to product image requirements. Starting January 31, 2027, Google…
Google rolls out updates to google tag and tag manager
Google has rolled out several updates to its tagging tools, aimed at making it easier for advertisers to measure website performance and…
Google tests highlighted sponsored results on mobile
Google is testing a highlighted background for its sponsored results and the section beneath them on mobile. I spotted this while searching…