PPC.
Google Ads adds bidding option for loyalty program members
Google Ads has added dedicated toggles for loyalty program members within its customer retention settings, separate from lapsed customer bidding. This was…
Google Ads now proactively suggests sitelinks
Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks manually rather…
New Enhanced Matching setting spotted in Google Ads
Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner on LinkedIn,…
Bing tests multiple images within a single ad result
This week, Bing tested large images in its search results, and now I spotted another change multiple images appearing within a single…
Google tests telling users an ad was AI-made
Google is now testing a feature that shows users when an ad was created using AI. This appears with the “About this…
Google Ads expands AI-generated aspect ratios for PMax video ads
Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing aspect ratios…
Google Merchant Center for agencies now supports 1,000 linked accounts
The Google Merchant Center Help document was recently updated with new information. GMC for agencies can now link up to 1,000 client…
Microsoft Bing tests large images for ads, and it could dramatically boost CTR
Bing is testing large images for ads appearing at the top of its search results page. I spotted this yesterday. Last year,…
Google sponsored ads now show star ratings
Google is testing a new addition to sponsored results on mobile, displaying a website’s overall rating out of 5. We spotted this…
Google tests replacing Sponsored Store with Featured Store in SERP
Google is testing a new heading for its sponsored store section, swapping “Sponsored” for “Featured Store,” with a new subheading that reads…