PPC.
Bing tests See more and Visit site buttons for sponsored results
Bing is testing new “See more” and “Visit site” buttons appearing for sponsored results. We spotted this yesterday, with these buttons showing…
Google tests sponsored results with new subheading
Google is now testing a change that displays the websites name directly under sponsored results. Normally, sponsored results just carry the “Sponsored…
AI Mode ads now show non-clickable sitelinks
Google is testing sitelinks appearing in ads in AI Mode. This is the first time we’ve seen this style of ad the…
Google tests blue hyperlinks in sponsored results ads
Google keeps rolling out changes to its Shopping and sponsored results ads. Last week, we saw AI-generated descriptions being tested in shopping…
Google tests AI-generated descriptions in Shopping ads
Google is testing AI-generated descriptions in Shopping and product ads. This follows a similar test spotted last month in regular sponsored text…
Google Ads Rolls Out Live Test Of Strong Match Labels
Google is testing a “Strongest match” or “Strong match” label on certain search ads. This one is confirmed Google’s Ginny Marvin announced…
Google tests new “Featured Products” subheading in shopping ads
Google is testing a new subheading within its Sponsored results carousel called “Featured products,” with the description “From online or local stores”…
Google market pulse for search marketers
A guide covering all the key organic Google SERP features you can harness for a successful strategy in 2023
Balancing paid and organic search strategies for optimum success
Pool your budget, resources, rankings, and insights to unleash a powerful strategy and produce amazing results - you'll wish you had used this…
Balancing between paid and organic search for brand success
Breaking down six ways to find the balance between organic marketing and PPC advertising when building a business