PPC.
2022 Search ads 360 update: What you need to know
Get more work done in one place, save time and access a better cross-channel view for data-driven decision making
Here’s what an ROI-worthy search advertising budget looks like in 2022
Kris Jones shares some subtle considerations that will separate your search advertising strategy from your competitors (for good)
How you can embrace paid search automation to maximize outcomes
Master the balancing act of trusting Google's automation while maintaining needed control
Google AdSense Guide: increase earnings and escape low CPC
Everything you need to implement and inform your ad revenue strategy
Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more when it's about the cookie death, search marketing and SEO
The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that…
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare…
How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
Three critical PPC trends to watch for in 2021
In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are…
Smart Bidding: Five ways machine learning improves PPC advertising
Thanks to Google Ads' machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You…