Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results now show a loading animation before the ads actually appear.
We spotted this today.
Here is a screenshot of how it looks.
This kind of loading animation is a small visual touch, but it could help set user expectations while sponsored results load in, rather than having them appear abruptly on the page.
Have you seen this loading animation on sponsored ads while searching on mobile?
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