PPC.
Does Your PPC Budget Match Your Conversion Optimization Budget?
Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page…
True PPC Ad Rotation Finally Comes to Microsoft adCenter
Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation…
Segment AdWords Remarketing By Traffic Source
AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by…
6 Types of Retargeting Every Marketer Should Know
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here…
Brag & Sell? Can You Increase Your Market Share by Bragging?
If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s…
3 Ways to Begin Aligning Your PPC & SEO Strategies
Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business…
Capturing Unrealized Revenue Through Keyword Order Analysis
Can secondary keyword phrases produce revenue and a similar profitability as primary keyword phrases? We analyze 78,000 primary keyword phrases from six…
Killer PPC Ads: The Fundamentals
Your ad is the PPC face to the world that shows who you are, what you sell, and how you want to…
How to Find a PPC Niche & Attract Customers
Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those…
Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose
People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a…