PPC.
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important…
3 Big PPC Mistakes Even Pros Make & How to Avoid Them
Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually…
Google Shopping for Suppliers Launches for B2B Products
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to…
Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if…
Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A…
Are You Making Any of These 5 Ad Testing Mistakes?
PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the…
PPC Bid Management: Are You Managing Bids Efficiently?
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a…
Valentine’s Day 2013 PPC Tips
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here…
Is Your Quality Score Costing or Saving You Money?
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and…
PLAs are Here to Stay: A Few Tips on How to Take Advantage
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions…