PPC.
13 Metrics Every PPC Report Should Have
Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages…
3 Google Shopping Campaign Challenges & Solutions
PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number…
Can RTB Turn Display Into Search?
Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration…
Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1
Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads…
Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name…
Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully…
5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance
Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5…
Stop Obsessing Over AdWords Quality Score
Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's…
Google Says: Use AdWords Ad Extensions, Or Else
Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions…
Google Rolls Out AdWords Ad Rank Algorithm Update
Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad…