PPC.
3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy
Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest conversions.
3 Ways We Failed at B2B PPC in 2014
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that…
3 Sneaky Ways to Bid on Competitor Keywords
It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to…
5 New Year’s Resolutions for Paid Search in 2015
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns,…
Early Holiday Paid Search Data and What It Means for 2015 Strategy
In today's fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.
Black Friday PPC Ads Did Not Break the Internet
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
6 Tactics to Streamline Your PPC Reporting and Optimization
These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.
Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top…
Google Adds New Features to Improve Shopping Campaigns
The platform introduced a number of new additions to help users manage their ad campaigns.
Supercharge Your PPC Workflow
Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.