PPC.
How to use PPC in a PR crisis
When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need something quick…
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
Google Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the…
Paid Search Budgeting Tips: Avoiding Budget Horror Stories
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and…
Why Your PPC Bidding Needs to Evolve
As SEM continues to evolve, so too should your strategies. Here's how you can align PPC bidding strategy with current keyword performance…
3 Reasons to Stop Bidding on 90 Percent of Your Keywords
To bid or not to bid? That is the question. Use this guide to determine an effective strategy for bidding on the…
Why Feed Optimization Is Critical for a Successful Ad Campaign
Here are some helpful instructions for using keywords to effectively execute feed optimization for ad campaigns, a key PPC practice.
Halloween Tricks and Treats for Digital Marketers
The holiday shopping season is the most significant time of year for digital marketers, starting with Halloween. Consider these insights and optimize…
Grow Your Audience, Business Intelligence Database with Google AdWords
Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data…
Why It’s Time to Rethink Your PPC Ad Extensions
Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your…