PPC.
How to Win the PPC Championship
In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e.…
Build Stronger PPC Client Relationships Through Better Communication
Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in place, and…
The Art of Winning on AdWords – Lessons from Moneyball
Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help…
Google Profits From Illegal 2012 Olympics Ads
Google is profiting from ads posted by illegal London 2012 Olympics ticket resellers. These ads have since been removed, as have ads…
Christmas AdWords Activity
Information on how the populace at large behaved and interacted with AdWords ads by day during the holidays. Christmas traffic was much…
Is Your Facebook Ad Image Worth A Thousand Words?
They say a picture is worth a thousand words. So when you’re stuck with a 160 character limit in a Facebook ad,…
4 Key Trends That Will Drive Financial Services PPC in 2012
With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search marketers will…
7 PPC Resolutions to Keep You Focused and Inspired
How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay…
43 Paid Search Signals You Need To Understand
Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher. Here's…
Acquisio Acquire ClickEquations; Partner with Channel Intelligence
Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and…