Is Optimized to Get SERP Clicks A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners...
When users click on the first result but don't find what they're looking for on that page, they naturally hit the back button and return to the SERP. Users who clicked back to a longer, 12-result page executed fewer queries per search session and...
Our industries page features a trailing 30-day view of SERP movement among major industries thanks to some very clever JS, and Stat Codex for providing the data. It's the digital reflection of your brand.
SERP Optimization Resources Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization.
If a URL isn't indexed it will never be shown in any SERP. WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6 websites.
This elephant’s name is called SERP Conditioning. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for...
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords. Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
In terms of the actual layout of the search result page (SERP), recent increases in the power of the real-time indexing and ranking, especially for Google, do require regular monitoring. If you try a search for “elephants” there is nearly always...
Try' on the Google SERP Prompting Yoda to famously pronounce, "No! Try not! Do. Or do not. There is no try. Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect...
As a result, competitors can displace the advertiser’s hard-won first SERP position and/or drive up clickthrough costs without warning. The table below summarizes the performance of six keyword sets that triggered first SERP ads for Pottery Barn...
For example, on a search for Nokia, Aliyun’s SERP delivered links to product reviews on the Finnish handset brand in its top results: Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently...
So many people want me to tell them how many links they need to reach a certain SERP position, and I never ever do it. Paddy Moogan is a well-known link builder who works for Distilled. He's written an incredibly comprehensive link building e-book...
But more, anchors often display as “jump to links” in Google SERP snippets, which make your listings stand out, earns higher click-through rates, and yields higher intent traffic. Tying your site to an author builds trust, authority and credibility...
Although (unfortunately for SEO) SERP display is dependent on search engine whim, we can affect - at least in today's SERP - some of these elements and positively impact click through rates. Through query research SEO practitioners can affect when...
This is your chance to get searchers to click your search result over the others in the SERP. WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes.
Mobile s recent changes with regard to social signals, local search and SERP results signify an important shift and focus on mobile and tablet search as, in parallel, mobile and tablet adoption rates surge.
It’s not known exactly what triggers a 7-result SERP. In August, Google began showing seven search results, rather than 10, for certain queries. SEOMoz recently published a series of insights on Google’s new 7-result SERPs, gleaned from data...
