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  1. Bing Search Now Delivers Anywhere From 4 to 14 Results

    When users click on the first result but don't find what they're looking for on that page, they naturally hit the back button and return to the SERP. Users who clicked back to a longer, 12-result page executed fewer queries per search session and...

  2. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    This elephant’s name is called SERP Conditioning. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for...

  3. Google Authorship Presents Branding Opportunity for SMBs

    With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.

  4. The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]

    So many people want me to tell them how many links they need to reach a certain SERP position, and I never ever do it. Paddy Moogan is a well-known link builder who works for Distilled. He's written an incredibly comprehensive link building e-book...