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  1. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Your online reputation can impact virtually every aspect of your digital marketing program from the...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    And at that, if someone was searching for Florida football teams or Guatemalan predators, your page might have an equal chance of appearing in either SERP. Because regardless of how you may view Google's intentions and motivations, SERP quality is...

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Visit the HTML Improvements category to determine if your titles and descriptions look bad on a Google SERP. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners.