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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    Images accounted for about 45 percent of all universal search elements present on a SERP, said Searchmetrics. The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). Although my friend didn't find what he was looking for (more on that later), he...

  4. Your SEO Competition Isn't Who You Think It Is

    This is true even if we are in a top ranking position for the keyword – the more real estate on a SERP we can capture, the better – particularly when it comes to rich media. I had the pleasure of discussing the SEO competitive landscape as part of...