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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    The links you attract will also help your asset directly with better SERP performance, which is why you factor in elements like traffic and conversion potential as well. But if you're only goal is links, you really aren't harnessing the full ROI...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. The way that this content and data is structured and presented in the SERP’s is the focus of my article...

  3. How to Dominate the Entire First Page of Google

    Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Your online reputation can impact virtually every aspect of your digital marketing program from the...

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Search engines: Changes to algorithm, updates, SERP updates, market share. On further investigation of the issue, you found that your rank for that term has dropped from the top 3 results on the first SERP to the second page, consequently...

  5. Bing Search Now Delivers Anywhere From 4 to 14 Results

    When users click on the first result but don't find what they're looking for on that page, they naturally hit the back button and return to the SERP. Users who clicked back to a longer, 12-result page executed fewer queries per search session and...

  6. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    This elephant’s name is called SERP Conditioning. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for...

  7. Google Authorship Presents Branding Opportunity for SMBs

    With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.