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  1. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. What else can we learn about users behavior on a SERP that we can integrate into...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    Images accounted for about 45 percent of all universal search elements present on a SERP, said Searchmetrics. The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). Although my friend didn't find what he was looking for (more on that later), he...