The links you attract will also help your asset directly with better SERP performance, which is why you factor in elements like traffic and conversion potential as well. But if you're only goal is links, you really aren't harnessing the full ROI...
When thinking about SEO, Bing's Duane Forrester emphasizes the importance of utilizing Bing Places for Business, "It can be a way to double dip in the SERP, as their Places listing data can appear, with them ranked up top in the organic stack.
Not too long ago, Blekko announced a new look and feel for its search engine results that redefined the SERP "norm. You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared toward...
How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. The way that this content and data is structured and presented in the SERP’s is the focus of my article...
Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. Local link building is too often overlooked within link...
With the relaunch of Maps, and to a lesser extent the handfuls of SERP updates Google has been testing, I want to suggest that Google is straying from being solely a place to search – they're evolving into an area you can explore.
AdWords first SERP ad impressions, with year-over-year comparisons to 2011, and the results shed some light on the competitiveness of paid search for retailers. Paid search queries and the resulting first SERP ad impressions are demonstrable...
Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Your online reputation can impact virtually every aspect of your digital marketing program from the...
Even if brands choose not to embrace this dynamic, the actions of consumers and competitors will directly impact the scope and nature of their visibility on the SERP. This is perhaps most evident in the convergence of paid, owned, and earned media...
Search engines: Changes to algorithm, updates, SERP updates, market share. On further investigation of the issue, you found that your rank for that term has dropped from the top 3 results on the first SERP to the second page, consequently...
We can't allow ourselves to be pigeonholed in executing the same tactics over time, when ranking first in the SERP now involves more than building links. Google has released many products and services over the last few years to improve the way...
Is Optimized to Get SERP Clicks A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners...
When users click on the first result but don't find what they're looking for on that page, they naturally hit the back button and return to the SERP. Users who clicked back to a longer, 12-result page executed fewer queries per search session and...
Our industries page features a trailing 30-day view of SERP movement among major industries thanks to some very clever JS, and Stat Codex for providing the data. It's the digital reflection of your brand.
SERP Optimization Resources Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization.
If a URL isn't indexed it will never be shown in any SERP. WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6 websites.
This elephant’s name is called SERP Conditioning. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for...
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords. Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least...
