Industry
Should Google be more transparent with its updates?
Most of Google's algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
How well do you know Search Engine Watch? The SEW Friday quiz
Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz - this time testing how well you've been paying attention to the content we've been publishing on Search Engine Watch this week.
What will the future of Google search results pages look like?
Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In our follow-up infographic, we look into a future where context will define the form and content of the search results pages we see.
Actions for Google Home: Time for brands to get creative
Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s voice-enabled assistant. As such, it seems timely to showcase some innovative uses of Actions, and also look at how marketers can start to profit from this largely untapped opportunity.
Top tips on voice search: Artificial Intelligence, location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first algorithm. Voice search is the next major trend that brands will need to focus on to ensure they remain competitive.
Four most interesting search marketing news stories of the week
This week, Google's new "suggested clip" feature in search results shows how far its ability to search within videos has improved, and a new menu of Partner-only Features on Google's Developer Blog hints at some exciting things to come.
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What's new, what's improved, and how can marketers take advantage of the storytelling opportunities it presents?
Test your knowledge! The Search Engine Watch Easter trivia quiz
Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test your knowledge.
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.
How can marketers optimize for Google’s new “similar items” feature?
Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items ... read more
