Industry
4 warning signs AdSense is ruining your contextual advertising strategy
Before assuming AdSense is the best monetization partner for you, consider these four warning signs—you may need to re-evaluate your strategy.
Five easy tips to improve the creative assets for your next campaign
Wrike’s Creative Survey Report uncovers some hard truths about creative and marketing teams, including which teams are most difficult to deal with on a day-to-day basis and other challenges creative managers and individual contributors face today.
Key takeaways from Google’s latest algorithm update
We're looking at Google's latest algorithm update.
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here's what he found.
The rise of the modern B2B marketer
2018 B2B Marketing Survey unveils key insights on the role of the modern B2B marketing professionals and future trends for B2B marketing industry.
Something to hide? The rise of privacy-focused search engines
In this editorial from Marc Smith, founder of Mojeek, argues that alternative, privacy-focused search engines have an opportunity in this post-truth era
Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
How to monitor your competitors’ content marketing efforts
Competitor monitoring informs content marketing strategy, inspires more content marketing tactics and helps you prevent content marketing mistakes.
