Industry
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)). We dive into what that really means.
Yandex: Beating Google in Europe’s biggest internet market
Yandex has reasserted its dominance over Google in the Russian market. It has a presence in other countries too and is branching out into numerous other tech verticals. A look at search in Russia and what Yandex is doing well to solidify its position.
Why search marketing matters in 2018
Consumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you found.
How voice queries are showing up in search data
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company's data.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach--now from Google. We trace the trajectory of the WWW, Tim Berners-Lee 's recent post on Solid, and if the power will finally shift.
Dragonfly: What we know about Google’s possible plans to re-enter China’s search market
Separating facts from speculation on recent reports of Google re-entering China's search market. What do we know, and what can we reasonably expect from Google in China over the short and long term?
The State of SEO survey highlights – SEO enters the mainstream
In a survey of 30,000 UK marketers of their views on SEO, it seems SEO is entering the mainstream.
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?
A look at China's search giant Baidu. Against mobile-first Shenma, and potential for Google to enter the gray, can they stay competitive?
Q&A with SAP on digital transformation and search
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
