Google tests Try on button directly in SERP carousels

Google is testing a 'Try on' button that now appears directly within SERP product carousels, instead of only after opening the carousel.

Google

Google is testing a new placement for its “Try on” button within SERP carousels. Previously, this button only appeared after a user opened the carousel. Today, while searching for an ecommerce query, I noticed Google showing the “Try on” button directly within the SERP, rather than only inside the opened carousel.

Here is a screenshot of how it looks.

try on

Try on button Try on button

Showing the “Try on” button above the carousel, visible before even opening it, is a notable change from how this feature previously worked.

Want SEW higher in your Google results?Add as a preferred source

More in SEO

View more
SEO

Best image search engines: I tested 10 on real publishing jobs

For this guide, I tested 10 image search platforms on the same real-world jobs. I wasn’t interested in which one advertised the most features. I wanted to know which one got me to the right, correctly sourced and usable image fastest.

Start the conversation by posting the first comment

Join the conversation

Posting publicly · your email is never shown