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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Microsoft Updates Ad Policies on Relevance & Quality

Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising. The changes are being…

By Rob D Young · 07 Sep 2011

Industry

Yahoo CEO Carol Bartz Fired By Phone

Yahoo Chairman of the Board Roy Bostock fired CEO Carol Bartz over the phone today. The struggling company named CFO Tim Morse…

By Frank Watson · 07 Sep 2011

Industry

Yahoo: Labor Day Searches Down vs. Last Year [Stats]

Although searches for “labor day” are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms.…

By Danny Goodwin · 05 Sep 2011

Industry

34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing [Study]

Despite the Bing-Facebook alliance, Google sends Facebook the most traffic. More than a third of external referrals to Facebook pages come from…

By Rob D Young · 29 Aug 2011

Industry

Will Google Buy Hulu?

Google is one of the front-runners in the bidding war for streaming video site Hulu, with bids expected to be anywhere from…

By Rob D Young · 25 Aug 2011

Industry

Bing Webmaster Tools Adds Yahoo Traffic Stats

Bing recently announced new features to its Webmaster Tools that will show traffic stats from Yahoo directly in the Webmaster Tools reports.…

By Thom Craver · 22 Aug 2011

Local

5 Reasons Search Marketers Shouldn’t Discount Bing

Although Google still retains its overwhelming 2-to-1 lead, with Bing’s market share now exceeding the 30 percent mark (including powering Yahoo search),…

By Jon Schepke · 12 Aug 2011

Industry

Yahoo Launches Enhanced Image Search

Yahoo has released a new image search that matches recent enhancement to Google and Bing. Yahoo's new image presentation also allows for…

By Rob D Young · 11 Aug 2011

Development

5 Black Hat Attack Vulnerabilities & Defensive Strategies

As SEOs, we’re often asked to use services that are inherently unsafe and easily compromised. Get educated on five of the latest…

By Kristine Schachinger · 11 Aug 2011

Industry

ISPs Are Hijacking Bing & Yahoo Searches

Several ISPs are intentionally hijacking search queries to gain affiliate dollars, according to Reese Richman LLP, a New York Law Firm. Reese…

By Rob D Young · 08 Aug 2011

Industry

Yahoo Content Behaviorally Targets Success

Yahoo’s CORE (Content Optimization and Relevance Engine) personalization technology has reportedly increased clicks to stories in their “Today” home page box by…

By Frank Watson · 04 Aug 2011

Industry

Bing Now Powers Yahoo Organic Search Results in 6 More Countries

Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. The back-end change, part of the…

By Danny Goodwin · 04 Aug 2011

Industry

7 Reasons Why Bing Is Here to Stay

Despite public criticism for losses posted by Microsoft's Bing, some of which even extended to calling for CEO Steve Ballmer to be…

By Rob D Young · 02 Aug 2011

Industry

I’m Feeling Lucky: The Confessions of Google Employee Number 59

"I’m Feeling Lucky: The Confessions of Google Employee Number 59" by Douglas Edwards takes you on a trip inside the hyper-energized company…

By Greg Jarboe · 31 Jul 2011

Development

Bing Announces Schema.org Workshop

The September workshop is described as a "working session" where they will interact, accept feedback and discuss options to make it easier…

By Thom Craver · 29 Jul 2011

Industry

When is Labor Day 2011? Now Google Tells You

When you’re trying to find out the date of an upcoming, or even past holiday or celebration, Google will now give you…

By Danny Goodwin · 28 Jul 2011

Local

Local SEO: 10 Tips for Ranking in Your Area

Any local business of any size can benefit from search engine optimization. Geo-specific optimization in particular can make a service-provider’s small investment…

By Kevin Gibbons · 26 Jul 2011

Industry

Yahoo Q2 2011 Report: Revenue Hurts While Income Grows

Yahoo's second quarter report doesn't look pretty at first glance: GAAP revenue is down 23 percent. However, the operating income for the…

By Rob D Young · 21 Jul 2011

Industry

How Google Impacts Our Memory

A new study has demonstrated that internet technologies, especially search engines, have changed the way we remember information: We now focus on…

By Rob D Young · 20 Jul 2011

Industry

Google at 92%; Facebook at 54% Industry Share in UK

Google and Facebook are dominant players in their respective fields, but that supremacy is more notable in specific areas. A recent Hitwise…

By Rob D Young · 15 Jul 2011

Industry

Visual.ly Infographic Search & Data Visualization Tools Launch Publicly

In the world of a highly visual web, data has remained largely static and visually uninteresting. Visual.ly aims to change that with…

By Rob D Young · 15 Jul 2011

Industry

June 2011 Search Engine Market Share from comScore, Hitwise

Bing was the only search engine to see its share of searches increase in June 2011, according to the latest comScore and…

By Danny Goodwin · 14 Jul 2011

SEO

37% More Incentive to Focus on SEO for Bing

Rosetta conducted a study of organic search clicks from Yahoo, Bing and Google to vertical markets. The study found that the Bing-Yahoo…

By Jonathan Allen · 13 Jul 2011

SEO

Yahoo Site Explorer Fusing with Microsoft Webmaster Tools

Yahoo's Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After…

By Rob D Young · 12 Jul 2011

PPC

Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase

A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…

By Rob D Young · 08 Jul 2011

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