- 10
- articles
- 2013–2014
- on Search Engine Watch
- Mobile
- most covered
Rachel Pasqua
2014
Amazon Flow Ups the Search Ante With Augmented Reality
Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users…
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and…
2013
The Biggest Mobile Trends and Stories of 2013
Mobile once again experienced huge growth. Google forced us to go all-in. And social machines and wearables (smartwatches, Google Glass)…
Twitter Puts Mobile Front and Center for the Holidays
Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on…
Leap Motion and the Future of Gestural Search
When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is…
9 Points to Ponder About the New iPhone 5S/5C
The 5S and 5C sold more than 9 million units on opening weekend, so rumors of Apple’s demise clearly have…
Smartwatches & Search: New Form Factors, New Behaviors, New Rules
Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO…
SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy
To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value…
Augmented Reality & SEO: Search in an Annotated World
AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled…
Google Now: Taking the Search Out of Search
In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to…