- 22
- articles
- 2013–2014
- on Search Engine Watch
- Social
- most covered
Rebecca Murtagh
2014
It Takes a Village – or at Least a Team – to Build Successful Websites and Apps
Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put…
5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection
A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides…
Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in…
Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the…
Why You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand…
What is SEM? Depends on Who You Ask
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would…
4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many…
Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining…
An Integrated Marketing Blueprint to Grow Sales & ROI in 2014
The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands…
2013
5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares…
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