50
articles
2010–2014
on Search Engine Watch
SEO
most covered
Author

Simon Heseltine

2014

Social

Social Media Marketing Gone Wrong

Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly,…

14 Jul 2014

SEO

Google Webmaster Tools: An Overview

Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with…

15 May 2014

Content

Combining Social & Content to Earn Visibility & Earn $$$

Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable…

10 Apr 2014

Industry

The 18 Worst Online Marketing Pickup Lines

It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not…

14 Feb 2014

Social

Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares

Do you know what your employees are saying about you and your company online? Do you have a clear social…

22 Jan 2014

2013

Content

These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

Quality writing is a key ingredient in any blog post, but what do you write about when you feel like…

11 Dec 2013

Industry

‘Doctor Who’ Google Doodle Wants You To #SaveTheDay

Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise:…

22 Nov 2013

Industry

20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social

We often quote the famouse words of great philosophers, artists, and politicians. But what would Shakespeare, FDR, Bacon, Marx, and…

21 Oct 2013

Social

Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts

Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the…

10 Sep 2013

Industry

Sequencing the DNA of the Perfect Comment [Study]

A recent study examined the contribution of comments to the readers' experience, and by deconstructing them down to base attributes…

21 Aug 2013

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