Quality Score.
Guidelines for Running a Successful Competitor Brand Name Campaign
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty…
How Top vs. Side Position Impacts CPC, Traffic Volume
The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1…
Why Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per…
Manage to PPC Success Metrics, But Don’t Lose Your Humanity
Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose…
How to Conduct a PPC Audit in 5 Minutes
Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get…
Don’t Neglect Landing Page Analysis
We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages, which is…
How to Easily Get More Ad Traffic on Yahoo & Bing
A number of adCenter feature enhancements have recently launched to give more insight into lost impression opportunities. Below are some of the…
Google Sheds Light on AdWords Quality Score with Comparative Indicators
Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation…
Pruning an Overgrown PPC Campaign
Whether its overgrown ad groups, sickly keywords, unproductive keywords, overgrown ad copy tests, or a particular product or service is failing to…