Quality Score.
How to Focus Your PPC Analysis & Optimization
With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost…
How to Make PPC Count Without Conversion Tracking
Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros…
Get Your adCenter Search Marketing Campaign in Shape for 2012
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will…
3 Keys to Optimizing Your PPC Campaign Structure
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating…
Extreme Makeover – PPC Account Edition
Your PPC account is no different from a home. Sometimes you need to remodel and sometimes you’ll have to tear it down…
Make Sure You Don’t Get the Black Friday Blues
A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each…
Why These Ads? Google Explains Ad Targeting, Allows Blocking
When you search a query in Google you will see in the top right corner of the ad "Why these ads?" This…
Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how…
Phone Through Rate is new AdWords Ranking Factor
Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in…
Google AdWords Puts More Weight on Relevance, Landing Page Quality
Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has…