Quality Score.
Mobile Landing Page Quality Now Affects AdWords Quality Score On Mobile Ads
Google has announced that mobile landing page quality will soon be a factor in quality score for mobile ads. Who benefits and…
Is it Really Possible to Improve Your AdWords Quality Score with Google +1?
The tinfoil-hat theories say that Google is secretly including the number of +1’s in the Quality Score formula. In other words, the…
5 Filters Everybody Should Use In Their AdWords Account
Want to save time and always know what needs attention in your PPC campaigns? Then save these filters used by experienced campaign…
11 Great Points About Google AdWords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…
New AdWords Metric: Estimated Top Page Bid
Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could…
Balancing Your Paid & Organic Keywords
Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the…
Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that…
Slim Down Your CPCs With 3 Compound Metrics
Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce…
Paid Search Fire Drills: Common Oversights, Harsh Consequences
Make your life a little easier by avoiding these three paid search emergencies associated with keyword insertion, use of broad match, and…
5 Often-Overlooked PPC Tips for Beginners
If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.