Quality Score.
Inside the adCenter Quality Score — Or Should We Call It Competitive Score?
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for…
Google +1: What Does it Mean for Search Marketing?
It might be the biggest announcement in the digital world in a very long time -- but both Google and the search…
10+ Points About Google +1
Google +1 hit the press yesterday and many are wondering whether Google can get a truly social product off the ground. However,…
Google +1: Not Really Social, All About Business
One hopes the new tagging element rolled out by Google this week is really not their interpretation of social networking and just…
New Features Coming to adCenter — Including Quality Scores
There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make…
New adCenter Quality Score
Microsoft is readying a new adCenter quality score for Bing/Yahoo campaigns, the adCenter Blog announced. Microsoft offered these details: Quality Score will…
Intentional Targeting: Search vs. Facebook
Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out…
Google Quality Score Problems Creating Havoc With Adwords
Problems with the Quality Scores in Google Adwords were first noticed late last month and were fixed, according to Google, but now…
5 Ways To Help Your Paid Search Team
If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing…
It’s True: Optimizing PPC Campaigns for Quality Score is Still Important
Some simple tips for optimizing your campaigns to improve quality score.