Quality Score.
5 Overlooked Actionable Benefits of Attribution
Learn how to leverage the data that's available, and how to capitalize on it.
Diagnosing the Impact of Optimization on Your Quality Score
These two Google tools can help you understand and track your quality score, as well as the effect of your paid search…
One Ad vs. Many: Understanding Placement Targeted Ads on Google’s Content Network
Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement…
WordStream’s Free Negative Keyword Tool Weeds Out The Unwanted To Boost Click-Through Rates
Wordstream, the SEO and PPC solutions provider, has just launched its Free Negative Keyword Tool – yes you did read free– designed…
Rip Van Winkle: “Things Change Fast in Today’s World”
Antti Aapakari, the CEO at Luxus in Finland, made this comment on one of my Rip Van Winkle posts, “Excellent post! You’re…
Rip Van Winkle: Search Engine Strategies NYC 2004 vs. SES New York 2010
After returning from SES New York 2010, my wife asked to clean out the bags of stuff that I’ve piled in the…
Bid Management: The Day-Trading of the Paid Search World
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another…
Google Gets Patent For Search Results Based on Query, Click Behavior
Bill Slawski reports on a new Google patent that manipulates search results based on query patterns and click results. As Bill explains…
SearchDay | Observations from SES San Jose
Today's search engine marketing news and opinion: Observations from SES San Jose; Bing Shopping Doing Well Since Launch; Google Releases New Search…
Effective PPC Ad Copy 101, Part 1
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal…