Quality Score.
Google Releases AdWords Editor Version 7.0
Just two and half months after releasing Version 6.5, Google has launched the new version of AdWords Editor. Version 7.0 is now…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in…
SEW Experts: The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad’s Quality Score calculation is based on how well the account’s campaigns have performed over time, especially in…
Google to Change Calculations for Quality Score and Ad Rank
Changes are coming to the way AdWords calculates its Quality Score and Ad Rank. The changes will be implemented in the coming…
Yahoo Changes Minimum Bid Policy on Search Ads
Yahoo this week changed the way it will set minimum bids on some keywords in Sponsored Search ads in the U.S., bringing…
How To Use Google Site Exclusion Tool to Increase ROI
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
Content Advertising Explained – Part 2
Content Advertising. It's the marketing strategy underlying GoogClick. Find out why it's so powerful.
Keyword Specific Domains Grabbing Google Real Estate
The ability for a keyword specific domain name to have Google site links at the bottom of their – what now seems…
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…