- 64
- articles
- 2007–2009
- on Search Engine Watch
- PPC
- most covered
David Szetela
2009
PPC Content Advertising: The Latest Tips and Best Practices
Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many…
@guykawasaki & Lucille Ball: Personal Channels & Social Media Success
My wife is a prolific generator of content. She takes, on average, 200 photos per day, writes a public blog,…
Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others…
One PPC Landing Page, Infinite Faces
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple…
Google Conversion Optimizer: The Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the…
Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level…
PPC Landing Pages: Surprising Examples
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads…
2008
PPC Landing Pages: PPC Visitors Have ADD
The first and most important objective of the landing page is to convince the visitor that they've come to the…
PPC Landing Pages: The End of the Line — Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing…
More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources
David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC…
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