- 64
- articles
- 2007–2009
- on Search Engine Watch
- PPC
- most covered
David Szetela
2008
The Good, the Bad and the Ugly: Click-Through and Conversion Rates
What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time,…
Those Mysterious Quality Scores: Fundamentally Simple
The quality scoring system used for search engine ads is based on a complex group and series of calculations that…
Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR…
Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it's important to run reports and take action based on the data. But what do…
Judging PPC Performance: Focus on Conversions, Part 2
Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser,…
Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your…
PPC Bidding Strategies: Prudence vs. Aggressiveness
When it comes to PPC bids, should you start low and build up? Or start high and come down? As…
Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices…
Killer PPC Ads: The Final Word
These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
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