- 64
- articles
- 2007–2009
- on Search Engine Watch
- PPC
- most covered
David Szetela
2008
Tightly-Themed Ad Groups: The PPC Pro Advantage
Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long…
Dynamic Keyword Insertion: Friend or Foe?
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad…
Awesome Ad Groups: Small is Good
Trying to fit all your keywords in one ad group is not going to get you the results you want.…
More Killer Keyword Techniques: Personas and Buckets
Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.
PPC Keyword Sets: Words to the Wise
Keyword lists are the bedrock of a successful PPC ad campaign. Learn how to get started assembling lists that pack…
Creating PPC Campaigns: the ‘Live or Die’ Settings
Think you know the right way to set up a new PPC campaign? Paying close attention to the details many…
PPC Advertising: Art or Science?
Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in…
Hot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a…
Google Mobile Advertising on the Content Network
Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that…
Google Mobile Advertising: Start Now!
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile…
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