- 64
- articles
- 2007–2009
- on Search Engine Watch
- PPC
- most covered
David Szetela
2008
Google Mobile Advertising: It’s Time to Start
Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue…
Placement-Targeted Campaigns: Taming the Beast
Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out…
Google AdWords Editor a Great Tool for Content — and for Yahoo/Microsoft!
Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created…
Want to Double Conversions in One Month? Split Those Ad Groups
Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30…
Killer Site Targeting: PPC Content Scrape & Bake Tools
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. Here's a new tool and methodology…
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma’am
Google's being sued for tricking advertisers into advertising on its content network – but the truth may be more damning…
Google Sued for Ad Fraud; Another Class Action Settlement?
Today Google was slapped with a an advertising fraud lawsuit that will be fascinating – and important – for AdWords…
B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists.
Content Ad Campaign Keyword Strategy Revisited – Part 2
A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is…
A Look at Demographic Bidding for AdWords
Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence…
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