- 64
- articles
- 2007–2009
- on Search Engine Watch
- PPC
- most covered
David Szetela
2008
Content Ad Campaign Keyword Strategy Revisited
The keywords you choose for content ads play a different role than they do for search ads; a point that's…
Non-Text Contextual Ads: Quality Score and Bidding Strategy
Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
Tips for Google Site and Category Exclusion Tool
The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site…
Every Picture Tells a Story: Non-text Contextual Ads
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image…
Contextual Advertising Best Practices: Banners and Video Ads
Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
Google AdWords Contextual Advertising Mystery Solved
Google AdWords contextual advertising created one of the search world's greatest mysteries. Solved here.
Google AdWords Targeting: Expect More, Pay Less
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
Contextual Advertising: How to Target Sites in AdSense
Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network.
CrazyEgg: Free SEM/SEO Analytics Tool Blows My Mind
I’m constantly on the lookout for software tools and services that help us serve our clients better. Since I’ve been…
Inside AdWords and Contextual Advertising: The Tipping Point
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to…
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