- 64
- articles
- 2007–2009
- on Search Engine Watch
- PPC
- most covered
David Szetela
2008
Microsoft Expands its PPC adCenter Content Network
Launched with little fanfare late last year, Microsoft’s adCenter Content Network initially only included Microsoft web properties. Now there are…
How To Use Google Site Exclusion Tool to Increase ROI
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
Is the AdWords Competitor-bidding Party Over?
1-800-Contacts is trying to force a legal ruling that could put a chill on the widespread practice of PPC advertisers…
Microsoft adCenter Add-in for Excel – Keyword Research Gold
Microsoft released a monster 64-mb keyword research tool tonight – download it here. The free tool, still in beta, is…
Increase ROI: Google Performance Placement Reports
AdWords provides visibility and control of PPC campaigns. Now content advertising does.
2007
An Open Letter to Google Engineering: Please Slow Down a Little
We really do love your software. And we appreciate the fact that you introduce valuable new features so frequently. But…
B2B Marketing, Road Rules for Content Advertising
A golden compass to find the secrets of B2B content advertising.
AdSense Ad Review: Good for Advertisers?
A few days ago Frank Watson blogged here about a new AdSense feature that lets site publishers exclude AdWords ads…
Content Advertising Best Practices in Action
Dog collar, exotic, apparel, girl, exotic pets, wildlife: Content advertising keywords and other best practices.
How Google, Yahoo Content Ad Matching Really Works
Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.
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