Quality Score.
SEW Experts: How to Avoid Seasonal Search Ranking Wreckage
Search engine traffic is always unpredictable. From algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings.…
Microsoft Updates Top Ad Algorithm on Live Search
Along with the recent organic ranking improvements Microsoft has made to Live Search, it has also tweaked the algorithm it uses to…
Google To Stop Preannouncing Quality Score Algorithm Changes
The insights into the changes being made to Google’s Quality Score algorithm will no longer be pre-announced – if they are detailed…
Implications of Google’s New Bid Calculations
Maybe I am having an off week, but Google’s announced changes to the PPC cost calculations seem a little like a magic…
Google Makes Changes to Ads Quality Calculation
AdWords advertisers whose ads are on the cusp of earning the top spot on Google’s search results pages may soon find it…
Bye Bye Supplemental
Sometimes I wonder if we obsess too much about things like the supplemental index. Predictably, the Google post announcing that the supplemental…
Yahoo Europe Beta Testing PPC Quality Score Ranking
I just received an email letting me know that Yahoo Panama is starting to beta test the Quality Score rankings in Europe.…
Do You Really Need to Overhaul Your Landing Pages?
As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not…
Priming Your Quality Score to Boost Campaign Results
The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide…
Google Quality Scoring: Changes And Insights
Okay the Quality Score discussions have been busy lately. While we would all like to have a light turned on inside the…