paid search.
Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]
Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic from Marin demonstrate how…
How to Quantify Brand or Engagement Marketing With Paid Search
By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help…
Paid Search Spend Down 6.4% in Q4 2011 [Report]
Paid search was down 6.4 percent from the same period in 2010, led by pullbacks from the financial, insurance, and local sectors.…
Bing Testing New SERPs Design, Local Search Layouts
Bing’s new search engine results page design, with the sidebar moved to the right of the page and prominent user account controls,…
7 Steps to Measure SEO Like Paid Search
Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've…
3 Underused Paid Search Metrics
Paid search is all about numbers. For those who are really looking to take their PPC optimization to the next level, these…
Google HUD Glasses: Possible Features & Implications for Marketers
A heads up display would likely integrate Google Goggles, Google Voice Search, Local Search, some iteration of OCR technology, and a camera.…
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion…
Paid Search Ads Bring Big In-Store Results [Study]
A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of…
Mobile Shopping Doubled Over 2011 Holiday Season: IBM, Marin Software
Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in…
Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet…
Google Flight Information Gains Prominence in Search Results
Flight Search is now integrated in flight-related query results on Google.com. Appearing between the paid search box and organic results, the Flight…
SEO Plug-in Helps Bloggers Optimize Content
Eightfold Logic Inc. has released a WordPress plug-in that utilizes InboundWriter’s search and social intelligence to help writers optimize content to increase…
Should SEOs Prepare for the End of Google as We Know It?
Despite all of the teeth-gnashing and wailing, Google can do exactly what it likes. It’s their search engine and it’s the biggest…
25 Tips For Giving Your PPC Campaigns a Boost
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider…
Integrating SEO & PPC: 3 Areas to Explore
We're headed toward a more "organic" paid search experience. It’s in the best financial interests of Google to move click share towards…
Baidu Launches International Marketing Efforts
Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new…
4 Quick Ways to Audit Your Paid Search Account
Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits…
Kenshoo & Covario Team Up on SEO, PPC, Social & Local
Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise & Kenshoo Social…
Is it Really Possible to Improve Your AdWords Quality Score with Google +1?
The tinfoil-hat theories say that Google is secretly including the number of +1’s in the Quality Score formula. In other words, the…
Justifying the Value of SEO
Many factors will determine whether SEO can drive ROI for a website. Although there are no guarantees, if done right SEO can…
How to Avoid Targeting Paid Search to the Masses in 6 Steps
Savvy search marketers must seek out unique opportunities to directly speak to consumers. Incorporating their interests and values will improve CTRs, more…
Balancing Your Paid & Organic Keywords
Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the…
Bing Now Powers Yahoo Organic Search Results in 6 More Countries
Bing now powers Yahoo’s organic search results in the UK, France, Germany, Spain, Italy, and India. The back-end change, part of the…
Why Your Organization Needs a Culture of Testing & How to Make it Happen
A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed…
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