paid search.
AdWords Scripts Discovery – Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to…
Why Do Organic and Paid Search Traffic Have So Much Crossover?
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search…
How to be a Problem Solving SEO
Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to…
PPC Myth-Busters: 5 B2B Folklores Debunked
Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
Guidelines For Transitioning A Paid Search Account
Campaign goals, analytics and previous reporting efforts are a few key points you should go over when you win new business.
IAB: Search Led Ad Spend in 2014
Search led ad format spend, while mobile continued its steady growth.
Store Visits Metric Helps Google AdWords Users Measure Offline ROI
After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and…
Let’s Talk Mobile, Shall We? [#CZLNY]
Search marketers need to go hard with mobile - or go home. And in the ever-evolving world of mobile paid search, phone…
Google Offers Guidebook for AdWords Updates
Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline…
5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy
Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey.