paid search.
5 Tips for Selecting PPC Keywords
Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose incorrectly or don’t watch your list…
4 International SEM Tips to Bolster Your Global Agenda
Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this…
Search Advertising Forecast to Hit $14.38B in 2011 [Report]
U.S. search advertising could hit $14.38 billion by the end of 2011, an increase of 19.8 percent over 2010. This strong growth…
Google Offers and Payments: It’s all about Search
If you’ve been awake for any of the past 48 hours, you probably heard about Google’s new Offers product. And you’ve likely…
What SEMs Can Learn From Google AdWords Tests & Changes
Since earlier this year, Google appears to be putting a lot of emphasis on testing the way ad copy is displayed to…
Control Your Destiny in the Google Display Network
When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency…
Conversion Rate Optimization: Consistency Pays
One way to optimize conversion from paid search, display, and email campaigns is to make sure your web pages echo the messages…
Conversion Optimization: Top 5 Places to Start
One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In…
Actionable Media Attribution and Analytics for Search Marketers
A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign.
Paid Search Fire Drills: Common Oversights, Harsh Consequences
Make your life a little easier by avoiding these three paid search emergencies associated with keyword insertion, use of broad match, and…
State of Search: Strong SEM Industry Growth Projected in 2011
PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and…
ClickEquations Take Guess Work Out of Testing PPC Ad Copy
Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust…
SearchIgnite Boldly Re-Launch As IgnitionOne
SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing…
Bing, Ask Buying Ads On Google Doodle News Search Results
The popularity of Google Doodles has not been overlooked by Bing and Ask, both engines are buying low costing paid search traffic…
Making That Leap From Search to Display
Display is growing more quickly than search, but search is still growing and is a larger segment than display. Search and display…
When Paid Search Marketing & Business Operations Come Together
The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real…
3 Tips to Use Paid Search for a Complex Sale
Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn.
StumbleUpon Launches a New Ad Discovery Platform
Announced at SXSW, StumbleUpon has introduced a new ad platform which promises 100% engagement. StumbleUpon Paid Discovery delivers an engaged target audience…
Facebook Ads & Search: When Worlds Collide
Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to…
7 Ways to Counter Rising CPCs
Low-tech solutions to stave off hyperinflation within the paid search economy.
Keyword Phrase Value: Click-Throughs vs. Conversions
Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail…
Marin Integrates Criteo Site Retargeting Into PPC Bid Management Platform
Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with…
Yelp Integrates Telmetrics Call Tracking
Despite the fact that call tracking jas been around for over 20 years, it is enjoying a bit of a resurgence in…
PPC vs. SEO: Paid Search as Your Organic Competitor
The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense…
The New Attribution: Smart Marketers and User-Based Media Optimization
By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more…
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