paid search.
Weather Forecast? Don’t Know, Check Google
While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more…
How to Structure an AdWords Account — A Practical Guide
A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that…
Google’s New Year’s Eve Logo Will Make Money Via Twitter
Google’s logo today heralds a new decade with the roman numerals MMXI replacing the OOGL of it’s name. Clicking the logo takes…
2011: The Year of Facebook
Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is…
5 Reasons Google’s New Keyword Tool is Better [Best of SEW 2010 #6”
While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool.
This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail
This week, all the large paid search platform providers are telling their Black Friday/Cyber Monday stories. Many are making predictions or offering…
SearchIgnite DSP Makes Display Advertising More Like Paid Search
Most companies manage their display advertising and search marketing activities in ‘silos’, having separate teams and platforms to manage it all. This…
Google Instant Previews Bring Brand Imagery to Search
The addition of Instant Previews means marketers must begin to strategize how click-through rate and overall conversions will change due to brand…
The Call for Call Tracking Is Answered
This summer, Eric Enge posted on SEW an article entitled A Call for Call Tracking. This week it looks like it has…
Secrets to Paid Search Success Revealed, Part 4
Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time…
Conductor says Google Instant has No Impact on Searcher Behavior [study]
A week after the launch of Google Instant, Conductor compared 880,000 visits from ten high traffic websites by search term length with…
Google Places Presents Major Challenges for International SEO, Too!
As Google Places rolls out across the world and puts the focus on local, here are some challenges you may face in…
Secrets to Paid Search Success Revealed, Part 3
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours…
Secrets to Paid Search Success Revealed, Part 1
Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search…
Can Microsoft adCenter Pose a Threat to Google AdWords?
Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.
Small Business Search Advertising Spend Growth Slows in Q3; Bing Share Rises [Report]
Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according…
Why You Should Combine Your PPC & SEO Strategies
Here's how advertisers can develop a search strategy that effectively coordinates paid and organic listings.
Paid Search Reports: Google Profits at Bing/Yahoo’s Expense
Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient…
5 Ways to Increase Your Website’s Revenue
Your website might be generating revenue for your business, but could it be doing even better?
Flu Search Query Trends in Google — Paid Search Opportunity?
Google is trying to get ready for the upcoming flu season, and in the process, it seems they've created a market for…
10 Top Online Travel Marketing Tips
Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and…
Google Instant – 10 Things Marketing Teams Need to Know
Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google’s Official Youtube Channel.…
How Google Instant Search Will Impact Advertisers
Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users.
Online Marketing Fundamentals For New Professionals, Part 2
A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson:…
What’s the Value of a Paid Search Impression?
Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns.
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