paid search.
5 New Year’s Resolutions for Paid Search in 2015
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns,…
Early Holiday Paid Search Data and What It Means for 2015 Strategy
In today's fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final touches, here…
10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality…
What Does Apple’s iAd Global Expansion Mean for Search Marketers?
As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.
How Can SEOs Sell “Shiny, Sexy” Search?
In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch…
Disney Dominates Halloween Keyword Ad Spend
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Search Engine Marketing Checklist for Hotel Marketers
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
3 Must-Know Findings About Cross-Channel Attribution
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots…
4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital…