paid search.
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser’s Campaign
Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and…
What’s the ‘A’ In CPA For Display?
With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is…
Search Alliance Starts Live Testing Microsoft Organic And Paid Search Results On Yahoo
As Yahoo and Bing progress on the Search Alliance, Yahoo said it is live testing results of Microsoft organic and paid search…
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Co-Creation & Search: It’s All About the Customer
How listening to the crowd can enhance your online branding strategy.
Marin Software Raises $11.2 Mln To Boost Development
Paid search management company Marin Software said it raised $11.2 million in Series D financing through its capital investors — Amicus Capital,…
7 Things Agencies Hate About Facebook Social Ads
Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things…
Paid Search Management: Campaign Organization, Part 2
Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and…
Why Google Wants to Eliminate Bidding In Exchange for Your Profits
How Google is removing CPC and bidding from paid search and the implications of these changes.
Jobs of the Future: Interview with Liz Gray, Faculty Member at Fanshawe College in London, Ontario
Back in February, I interviewed Liz Gray at SES London 2010. She is a faculty member at Fanshawe College in London, Ontario,…
Google’s New SERP: Hit Or Miss ?
Just about ten days ago, we reported on the launch of the new Google search results pages (SERPs). Some positive feedback has…
Search Doesn’t Only Happen on Search Engines
Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context…
Google Hearts Agencies XOXOXO
Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change…
3 Reasons to Spend Money on Branded Terms
Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
Paid Search Management: Campaign Organization, Part 1
Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of…
What History Tells us About Facebook’s Potential as a Search Engine, Part 1
Is Facebook on its way to becoming a serious player in the search marketplace?
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and…
Product Feeds Offer Untapped SEO, PPC Opportunities
How product feeds can improve your search engine optimization and pay-per-click efforts.
Conductor Study Reveals Leading Internet Brands’ Natural Search Visibility is Poor
Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report,…
Bid Management: The Day-Trading of the Paid Search World
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another…
The 4 Keys to Writing a Paid Search Masterpiece
How to draft effective paid search ad copy in 70 characters or less.
SEMPO Survey: Paid Search Spend to Rise 22% in 2010
And most of it’s going to Google. We take monthly look at search engine rankings here on Search Engine Watch, but that…
Google Announces AdWords Search Funnels at #SESny
Many online marketing analytics experts have been quick to accuse search engines of stealing all the glory, due to using a “last…
Allison Schwam is Skiing Her Way to Search Success
Prepare to be green with envy. I’m entirely jealous of Allison Schwam. She’s the Senior Search Analyst at Backcountry, an outdoor sporting…
Razorfish Improves Efficiencies by 50% with Marin Search Marketer
Saving time on bidding and reporting reaps big rewards for the digital agency and software provider. As an interactive marketing agency with…
Page 13 of 21