paid search.
AdWords Offers Free Online Training
Google AdWords has launched a new site where you can get training on their paid search platform. For FREE. There are “on demand” courses, which you can view…
Five Paid Search Resolutions for 2010
Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important.
A Few More Resolutions for Your Search Team
Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and…
Kenshoo Branches Out with New Local Search Management Platform
Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche:…
How to do keyword research with Christine Churchill at SES Chicago 2009
There were seven solo presentations at SES Chicago 2009, which reflects a change in format for some of the topics covered at…
How Will Mobile Search Impact Your Paid Campaigns?
Monitoring search volume data is key to determine how to best optimize your PPC campaigns.
Search is Search: Paid and Organic Search Synergies
You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once…
We Have No Index, No Follow, Canonical Tags: How About Specific Keyword Blocking
A member over at the SEW forums suggested the need for a no listing in search results for specific keywords tag and…
Google AdWords Adds Two New Alerts
Google AdWords has launched new alerts to help you manage your paid search campaigns. Under the Opportunities Tab, Google has added alerts…
AOL Ad Revenues Decline by 18% in Q3 2009
Time Warner has reported its earnings for the third quarter of 2009 and the news isn’t so pretty for AOL. Overall revenues…
Bing’s Growth Slows, Google Recoups Losses in comScore September 2009 Report
comScore has released their search engine share report for September 2009 and we’re seeing yet another twist in the “Can Bing catch…
SearchDay | How to Choose an International Search Agency
Today's search engine marketing news and opinion: How to Choose an International Search Agency; Yahoo!: We Still Care About Search; Google Tests…
Yahoo!: We Still Care About Search and Here’s How
Yahoo! is addressing the post- Microsoft search deal sentiment that they’ve given up on search. Over on their Search Marketing blog, they’re…
Twitter Tests New Lists Feature
Twitter is testing a new feature that would allow users to create lists. This would allow Twitterers to organize the people they…
SearchDay | Sage’s Twitter Promotion Experiment
Today's search engine marketing news and opinion: Sage's Twitter Promotion Experiment; Bing Continues to Boom, At Google's Expense; Google Mobile App for…
SearchDay | Improve Your SEM in Time for the Holidays
Today's search engine marketing news and opinion: Improve Your SEM in Time for the Holidays; How to Chase the Long Tail; Yahoo!…
Managing Your Global Search Program
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of…
eZanga Launches Display Advertising Offering
Search and online advertising company eZanga has added display advertising to their offering. With the new addition, search marketers can maximize their…
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword…
Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important…
Marin Software Adds Features, Experiences Client Growth in Tough Economy
Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new additions employ advanced ROI-based…
Acquisio Acquires Landing Page Maker Emovendo
Acquisio, a provider of paid search management software, has announced the acquisition of landing page maker Emovendo. The acquisition includes Emovendo’s flagship…
AdGooroo Adds Three New Features to Search Marketing Tool
AdGooroo announced today at SES San Jose that they’ve added three new features to their search marketing tool, SEM Insight. One of…
Google Testing New Positioning for PPC Ads
Hat tip to SEW forum member rodhull who spotted Google repositioning PPC ads to be closer to the organic listings in the…
Yahoo! SEC Filing Reveals Details on Search Deal with Microsoft
This week, Yahoo! submitted an 8-k filing to the U.S. Securities and Exchange Commission pertaining to the new search deal they’ve struck…
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