paid search.
3 Reports Offer Insights on State of Paid Search in Q2
Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including…
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of…
Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]
Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend…
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and…
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid…
RIP Bing Ads Express
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads…
Search Apps Stealing Mobile Search Ad Revenues from Google [Report]
Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily…
New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search…
Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives
It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or…
Want to Increase Your CTR by Nearly 50%? Consider Search Refinements
It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what…