paid search.
How to Audit Your SEO & PPC Agency or Consultant
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to…
Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just…
Search Engine Strategies Coming to Atlanta in July, Registration Now Open
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover…
Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started
Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly,…
Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint…
56% of Marketers Using Mobile PLAs [Study]
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption,…
News Flash: Paid Search Query Data Isn’t Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your…
4 Tips to Breathe New Life Into Your Paid Search Campaigns
With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they…
Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action
Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities.…
4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming…