paid search.
Google’s Conversion Optimizer Popular Among Advertisers
Google is reporting that Conversion Optimizer is a hit among advertisers. Using second quarter data, the AdWords tool is on track to manage $1 billion of paid search…
Geo-Targeting Isn’t Just for Local Businesses Anymore
Most search advertisers use geo-targeted campaigns only if they have a local business, or are running a local promotion or event. While…
Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign.…
YouTube Launches Call-to-Action Overlay
YouTube is now allowing advertisers to incorporate a “Call-to-Action overlay” on their videos. With the overlay, advertisers can drive traffic to their…
Display Ads, Social Media Marketing Grow Despite Obstacles
When the economy started going south, many expected mediums such as paid search to be the winners – if there were any…
Customer Segmentation and SEO — A Beautiful Couple
Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper…
Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads
Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search…
Luxury Brand Survival
Did you ever notice that luxury brands that have been with us since the dawn of time somehow survive economic turmoil? Ever…
YouTube Changes the Names of Some Features
YouTube has announced a name change for some of the features on its site. They are as follows: Spotlight Videos – These…
Obama Speech to Congress Relevant to SES New York Delegates
President Barack Obama’s speech to Congress on last night contained a number of relevant messages to the delegates planning to attend SES…
Yahoo! to Announce Q4 2008 Earnings Next Tuesday, January 27
Yahoo! will announce their fourth quarter 2008 earnings next Tuesday, January 27 at 5pm EST/2pm PST. Will Yahoo!’s report be similar to…
What Will 2009 Bring Us?
Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let…
59% of Small Businesses Don’t Do Paid Search Marketing
59% of small businesses with a web site don’t do paid search, according to a survey conducted by Microsoft adCenter. 90% of…
SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing;…
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions…
Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component…
SEW Experts: Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today’s Search Marketing Crossfire…
Need To Track Your Brand Online? Try Search Monitor
There was a new service launched at the beginning of the month that follows all uses of your brand, domain, special keywords…
SpyFu Expands Search Competitive Intelligence Service to UK
SpyFu, a site that allows you to see what the competition is up to online, has announced the expansion of its search…
SES San Jose is on the way! August 18-21, 2008
Summer in San Jose just wouldn’t be right without SES. Search Engine Strategies is returning to San Jose for the tenth time…
Even for Google, Conversions Matter More Than Clicks
Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid…
Best Web Site Traffic: PPC vs. SEO (Search Engine-Optimized) Sites
How does your PPC traffic compare to natural search traffic and direct navigation? New York Times reporter Alex Mindlin reveals The Best…
Ralph Wilson’s Introduction to Search Marketing at SES London
Condensing the essentials of search engine marketing into a one-hour session is a formidable challenge. This morning at SES London Dr. Ralph…
UK search marketing survey goes live
Online publisher E-consultancy in conjunction with search agency Neutralize (**) are conducting follow up research to last year’s widely read 2007 UK…
Another AOL Exec Leaves
AOL says aloha to strategic ad exec Dave Morgan, founder of AOL-acquired Tacoda. From a leadership standpoint, huge loss. Morgan was EVP…
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