paid search.
Take Your Sitelinks to the Next Level With Descriptions
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and…
3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become…
Can You Build Buzz Like Brands Advertising in the Super Bowl?
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch…
The New AdWords Opportunities Tab – How to Get the Most Out Of It
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are…
How Should You Charge For SEM?
By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the…
How to Dominate the Entire First Page of Google
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure…
9 Things You Must Update When Moving Your Business Location
If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to…
Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]
The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile…
Big Data Marketing’s Next Frontier: Paid Search
PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off…