paid search.
1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs
Yahoo Panama posted a 20 percent improvement in RPS (Revenue Per Search) in Q4, following three consecutive revenue growth quarters. “Yahoo O&O” – owned and operated — was…
Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More
Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools. The Yahoo Search Marketing blog reported…
Brand Strategies for Search Marketing – Part 2
PPC strategies for branded keyword portfolio management. Shaq Attack-tics.
Knowledge Gap: CEOs, CMOs, VPs and SEM
SEM: "It can't be that difficult." CEO knows a little SEM? A dangerous thing.
The Five Commandments of Content Advertising
What do you get when you mix content ads with Britney Spears? This week in Content Advertising.
Brand Strategies for Search Marketing – Part 1
Do you buy brand keywords? Question No. 1 CEOs ask big brand, large enterprise search marketers. This week: brand strategies and quality…
SEW Experts: Brand Strategies for Search Marketing – Part 1
Whether you’re an agency, consultant, or in-house search expert, it’s likely that you will eventually need to answer this key question from…
SES Webcast Today: How Large Enterprises Effectively Integrate Paid & Natural Search Marketing
There’s still time to sign up for a webcast beginning at 1 p.m. EST today discussing the challenges large enterprises face when…
Searches in Vegas, Stay in Vegas
Matt cuts Sin City search: What searches in Vegas stay in Vegas, and get no results.
SEW Experts: Searches in Vegas, Stay in Vegas
In so many ways, Las Vegas is the best-marketed city in the world. Given that sophistication, one would expect to find all…
The toughest decision marketers must make
Late last night I received an email from a marketer who needed help with the toughest decision in the industry: Who do…
Keyword Specific Domains Grabbing Google Real Estate
The ability for a keyword specific domain name to have Google site links at the bottom of their – what now seems…
Is Your Paid Search Campaign Part of a Mix or a Mess?
Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your…
Are Your Media Efforts Making a Mess of Your PPC Campaigns?
Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent…
How to Avoid Seasonal Search Ranking Wreckage
Search engine traffic: always unpredictable -- from algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings.…
SEMPO Running In-House Salary Survey
While the search marketing industry has done much growing in the last few years, it’s also lagging behind other industries in certain…
Microsoft Updates Top Ad Algorithm on Live Search
Along with the recent organic ranking improvements Microsoft has made to Live Search, it has also tweaked the algorithm it uses to…
The Search Marketing Human Capital Problem
Are you an HR exec hunting for human "search marketing" resources? Or an SEM pro hunted by executive recruiters? Find out what…
Everything You Assumed About Search Is About to Change
As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a…
Uncle Sam Says: Thumbs Down on Net Neutrality
Yesterday, the Department Of Justice (DOJ) issued comments rejecting any Net Neutrality proposals. They are clearly siding with keeping an open economy,…
How Search Will Save Online Advertising… Again!
The credit crunch might have some casualties, but search won't be one of them.
Don’t Sue Over Keywords
When it comes to trademark protection, don’t sue over keywords. Eric Goldman, who follows search and related tech cases closely, says “it’s…
Yahoo Adds New Features To Panama
Yahoo announced new features for its paid search product and its interface, Panama, according to the Yahoo blog. Twenty ads per ad…
SEW Experts: Waiting for Google to Exhale
In today’s Searching for Meaning column, “Waiting for Google to Exhale,” Kevin Ryan asks what universal search and refined paid search are…
Schedule Optimization for SES San Jose
Still trying to figure out which of the 73 sessions to attend at next week's Search Engine Strategies conference? Let Greg Jarboe…
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